In an article from AdForum, YOU at College’s CEO, Joe Conrad, outlines the key components to designing a digital health experience — like the *Nod app — that will set it and the user up for long-term impact and success.
“When you take something that has traditionally been administered in a resource-intensive clinical setting and turn it into a digital experience that could be done from the comfort of a user’s home, you have the opportunity to tap into some real emotion and give those who might not seek out a traditional therapist experience a stake in their own mental health through a digital experience. Creating compelling content – whether via higher-end productions or even gamification – combined with a well-designed user experience, is what will get those who need help not just coming through the digital office door one time, but keep coming back.”
Read more here: http://bit.ly/AdForumNod
*Nod is an app created through a partnership between Hopelab and Grit Digital Health designed to reduce the impact of loneliness on young people’s well-being. Visit heynod.com to learn more about how Nod is decreasing loneliness and improving the well-being of young people.